The Okada riders in Lagos have completely gone digital. The commercial motorcycle riders renders their services in minutes at any where in the Lagos metropolis by simply working an app on your mobile phone.
The innovation, however is a step ahead of automobile taxi services as residents of the metropolis work for ways to avoid traffic problems in order to arrive at their destination early.
In the Lagos metropolis, the traffic congestion has been known for decades, with road users getting stuck in traffic for several hours. But the situation is worse than ever as the Lagos State governor, Akinwunmi Ambode, has commenced many road construction projects.
Consequently, in 2017, two young entrepreneurs, Chinedu Azodoh and Adetayo Bamiduw, engage in the Okada business. In June, they bought the MaxGo, using the 200cc motorcycle, which they believe can move freely on Lagos road.
Again, with online marketing onboard, and borrowing from the Ulber and Taxify initiative, they created an app that transform the business from an ordinary street run to online orders.
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